New Royal American Mascot in the Works
Posted on: June 6, 2018
Royal American Beach Getaways and the Boardwalk Beach Hotel will introduce a new costumed character to guests and owners this summer. The Panama City Beach-based rental management company and hotel have contracted with International Mascot Corporation, tasking the group to create a branded hermit crab who will make appearances at local events and parades.
“We decided on a hermit crab since it’s indigenous to Panama City Beach, and because we host free hermit crab races at our Under the Boardwalk Bar & Grill,” said Royal American Beach Getaways General Manager Lee Ann Leonard. “We’ll let the public decide on a name as we plan to hold a naming contest after the mascot arrives.â€ť
International Mascot Corporation created the hospitality companyâ€™s previous character costume, a parrot team members named â€śB.W. Macaw.â€ť The crustacean is expected to arrive in late July. Until then, locals and tourists can enjoy the hermit crab races which are held seasonally at the beachside restaurant.
â€śThe hermit crab races continue to be extremely popular,â€ť said Royal American Vice President of Operations Mike Greer. â€śGuests pick their favorite crab, and then all of the crabs are placed in the center of a round table. The crab that crosses the outer circular line first wins!â€ť The Boardwalk Beach Hotel guests also enjoy viewing the live crabs in their custom-crafted habitat located in the hotel lobby, he added.
To learn more about Royal American Beach Getaways or the Under the Boardwalk Bar & Grill, travelers can visit RABeachGetaways.com. For details about the Boardwalk Beach Hotel & Convention Center, potential guests can visit BoardwalkBeachHotel.com. For information on both and the many deals and perks the companies offer, tourists can also call 1-800-224-4853.
The Royal American Beach Getaways Welcome Center is located at 9400 South Thomas Drive, Panama City Beach, Florida, 32408. The Under the Boardwalk Bar & Grill located at 9450 South Thomas Drive, Panama City Beach, Florida, 32408. The Boardwalk Beach Hotel & Conference Center is located at 9600 South Thomas Drive, Panama City Beach, Florida 32408.