Panama City Beach Chamber Launches New Brand
Posted on: November 1, 2016
The Panama City Beach Chamber of Commerce officially launched its new brand last at their October Business After Hours event at Capt. Andersonâ€™s Restaurant.
Hundreds of Chamber members gathered to enjoy their typical hors dâ€™oeuvres, cocktails, and networking fun; however, they were surprised with a scavenger hunt for puzzle pieces of the new logo to win a grand prize of a 2-night stay in a beach-front condo at Majestic Beach Resort, a Dermaplane skincare treatment at Bella Day Spa, dinner for two at Capt. Andersonâ€™s Restaurant, and two rounds of golf provided by Grand Slam Sports Tournaments. The night also included a surprise video announcement launching the Chamberâ€™s new brand, #mypcbchamber, an unveiling of the Chamberâ€™s new website, and complimentary koozies featuring the new logo, courtesy of The Print Center.
Director of Communications Katelyn French says that the #mypcbchamber brand is something they spent a lot of time reflecting. â€śWhen we decided to do this, we wanted to do it in a big way,â€ť she said. â€śWe wanted to bring our members something fresh. This is more than just new colors on a logo, or a hashtagâ€”this is about making our Chamber yours.â€ť President/CEO Kristopher McLane says he is thankful for the positive changes the Chamber has made and believes this evolving brand is important for their members.