Visit Panama City Beach is pleased to announce that its President and CEO Dan Rowe has been appointed as the 2020 – 2021 Chair of the Visit Florida board. Visit Panama City Beach, the official destination marketing organization for Panama City Beach, Fla., works directly with Visit Florida to drive economic opportunity, job creation, community sustainability and quality of life for its residents through marketing and promotion.
“This year, Visit Florida will likely face new challenges; however, with the help of our community we can continue to position Florida as the most dynamic tourism destination on the planet,” shares Rowe. “Together we can take Florida places that no other destination will be able to match.”
For the past 13 years, Dan Rowe has served as president and CEO of Visit Panama City Beach and executive director of the Bay County Tourist Development Council (TDC). Rowe has played a leading role in developing and executing marketing initiatives that have allowed not only the destination but the entire county to achieve unprecedented growth through uncertain times, including the BP Oil Spill, Hurricane Michael and the COVID-19 pandemic.
Over the course of his career, Rowe has been awarded the Top 25 Most Extraordinary Minds in Hospitality Sales & Marketing by HSMAI (2012), the Panama City Beach Chamber of Commerce Pioneer of the Year (2016) and The General Andrew Jackson Baratarian Cup (2019).